Case Assignment Coursework Example | Topics and Well Written Essays - 750 words

Case Assignment - Coursework Example For example: Sephora – a brand that sells cosmetics, perfume and other beauty products recently decided to enter into a contract with JC Penney upon opening a ‘store within stores’ strategy aiming to attract the young women. (MSNBC, 2007) Considering the change in the customers’ preference to shop conveniently at regional shopping malls, it is good that JC Penney has decided to open almost all new Penney store within the regional malls because that is where most of the shoppers go to buy cloths, furniture and other merchandises that JC Penney is selling to the consumers. However, opening a JC Penney store in each metropolitan area in order to create a significant presence in each market is not much of a good idea because it is not convenient for the consumers to intentionally go to a JC Penney store to buy something and go back again to the mall to buy the rest of what they need. Looking at this angle, the demand for establishing a JC Penney store separate from the regional malls is low. Giving each of the store managers the control over merchandise selection could greatly affect the quality and type of merchandises available within a specific JC Penney store outlet. In the absence of a strict centralized regulation in terms of selecting the items being sold in each store, some of the store managers could take advantage of the situation by entering into a special contract with its suppliers. This enables the store managers to make a bias judgment with regards to selecting the merchandise. Giving each of the store managers the power to price the goods could result to lack of uniformity when it comes to the selling price of the same product in each store outlets. The same is true when it comes to management of employees, the store manager will have the tendency to prioritize one employee over the other which may lead to serious management problem in the end. The funding for the local community relations will also be an issue since